QuestConnect · Byford, Perth's south-east corridor
Google Ads for Perth tradies.
Google Ads management for electricians, plumbers, concreters and site services, from Perth to Peel. Locally owned.
The research is already done. We've analysed 54 trades and researched more than 3,000 Perth businesses, so we can tell you what a lead costs in your trade and your suburbs before you spend a dollar.
Your trade's numbers back on the call, free. No form, no booking link, no pitch deck.
- Google Ads certifiedBoth of us. Search, Measurement and Grow Offline Sales, 2026.
- $33A lead for a client in PerthNine leads from $300 of ad spend, shown in full below.
- $480A month plus 10% of your monthly ad budget$580 at the $1,000 minimum. Two months minimum, then month to month. You own the account. Prices published, not quoted.
Case study
$33 a lead. The industry average is $94.
One Perth electrician, one campaign. Here's the whole thing, nothing left out.
What went great
$300 went into Google Ads. 48 people clicked and 9 of them rang or messaged. That is a lead for every $33, when the industry average is $94. Nearly one in five people who clicked got in touch. That is the right people finding the ad.
What went crap
The client wanted a $15 to $20 lead and we agreed to it. We should never have. To get near it we kept the spend right down, and that sacrificed the volume: 9 leads in a whole month. The leads got cheap, but the phone stayed quiet.
What we'd do differently
Push back on the target. $1,000 a month on ads was agreed and we used $300 of it. We would spend the lot, take a $40 or $50 lead instead, and get three or four times as many. Judge the month on jobs booked, not on the cheapest lead.
Who we are
Two of us.
Jay and Ethan own QuestConnect. We won't hand your account to another company to run without your OK in writing.
I'm not from marketing. I did a year as a trade assistant, on site at BAE Systems and Austal Ships: electrical, boilermaking, sheet metal, forklifting and CAD. I know what a callout is worth and what a quiet week feels like. I'm the one you'll talk to.
- Search
- Measurement
Came out of warehousing, running the team when the manager was off. He works out which trades and which suburbs are worth advertising in, and if the numbers say yours won't pay, he finds that out before anyone gets pitched.
- Search
- Measurement
- Grow Offline Sales
How we work.
Ethan's built the checking into software, so the homework is done before we ever quote you. We do the work with our own people and tools, which may include software, automation and outside services such as AI, as our Privacy Policy explains. Our safety system can pause your ads or lower your budgets, but never raise your spend, and we check your account at least once each business day.
- 01Search demand for your trade, in your suburbs, before we quote
- 02How many competitors are bidding, and how hard
- 03Spend guardrails. We're told before a budget runs away, not after
Before we take you on
Seven conditions.
Most blokes who ring us have done this before. Paid an agency, got a PDF every month, phone stayed quiet, cancelled at month three and never found out why. We take a business on only when all seven of these are true. They're in our agreement (clause 3.1).
One base, local customers
Your business works from one place in Australia and serves customers locally.
Not health, medical, finance or gambling
Privacy law and Google's rules ask more of those fields than we can offer yet.
An active ABN
Your business's ABN has to be active when you sign up.
For your business, not personal use
You're buying our service for your business, not for personal, domestic or household use.
$1,000 a month in ad spend, minimum
Below that you're buying about one click a day and hoping. $1,500 for sparkies and emergency plumbing.
A website that can take our tracking
Or you've agreed to move to one that can. Your ads start only once the tracking works.
You tell us which enquiries became paid work
Google can see which clicks turned into calls. It can't see which calls turned into money. Feed that back and the bidding starts chasing jobs instead of cheap clicks.
Sometimes the answer is don't advertise.
If you price low to win repeat customers, a lead might only be worth $15 or $20 to you. Google Ads won't pay for that, and we'd rather say so than take your money for three months. That's a real answer we give.
We're not for you if
- a job is worth under about $300 to you
- you can't put $1,000 a month into ad spend
- you're flat out and couldn't take more work next month
- you want a guarantee of volume. Nobody honest can give you one.
Sound fair? Five minutes on the phone and you'll know what a lead costs in your trade.
Before you ring anyone
Check for yourself.
Five questions. If the answer comes back no, you've saved yourself $1,000 a month and months of wondering why the phone isn't ringing. Answer honestly, it's your money. Then see what your trade costs everyone else.
Your numbers
Nothing you type is kept or storedShould you even be advertising?
Two numbers, three taps, then what you can pay for a lead.
And you can pay up to $52 for a lead before it stops being worth it.
A fifth of what a job leaves you, times the quotes you win. Change your numbers above and this moves with them.
Our research
Pick your trade. See what we found.
Every trade gets a dossier: what a click costs, what a lead costs, and how often a click turns into one.
Home · urgent
Electrical
LocaliQ 2025 · 3,211 campaigns · at least 103 per trade · United States figures, so read them as the shape of your trade, not the Perth price
What it costs
$480 a month plus 10% of your monthly ad budget. Not $10,000.
That's the job the big agencies charge $10,000 a month for. Three ways in, priced on what they cost us to run, and no "request a quote".
What a click and a lead cost in your trade, and whether enough people are searching your suburbs to bother. Free because we did that research already.
Ring about your tradeWe check whether Google Ads is likely to work for your business, and send you a written report. We look at your business and your website (including an estimate of its traffic), how many competitors you have in your area and trade, who they are, and which of them advertise on Google now. If you already have a Google Ads account, we review it too and say what to fix: you give us access, never your password, and we change nothing. We email you the report within 5 business days of your payment and, if you have a Google Ads account, our access to it. Paid up front. A one-off: no monthly fee, and it doesn't start our monthly service.
Ring about an auditWe write the ads, build the account and run it. You own the ads and the account. Our fee is worked out from the budget you set, not from what Google spends. A two-month launch: two months minimum, at your monthly fee, then month to month. Your ad spend goes straight to Google, not through us.
Ring about running adsSigning up
You answer a few short questions on our sign-up pages, then sign and set up your direct debit on our secure payment page, run by Stripe. A client portal comes later. Until then, ask us for your spend, clicks or customer ID any time, and we'll send them.
Tell us about the work.
Send your trade and the suburbs you cover. You'll get back what a lead costs in your trade, in your area, and whether it clears after our fee. It costs you nothing either way.
No form, no booking link, no pitch deck. We pick up.
Open Monday to Saturday, 8am to 5pm (Perth time). Calling after hours? We'll answer if we can, or leave a message and we'll call you back.
Where we work
Byford is home. We run ads right across Perth and Peel, and for trades across Australia too. Further out? Ring anyway.
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